The concept was born in response to a woman’s vital needs: unconditional trust and reliable intimacy.

Whenever a woman is looking for a high-quality make-up service or make-up product advice, she has got just a couple of far from ideal options.

First, she could go to someone who is an expert in make-up but who is completely bound to the brand he/she works for. This expert will provide the service in the impersonal atmosphere of a make-up shop or the cosmetic area of a department store.

Alternatively, she may opt for more privacy in a beauty salon, where a beautician will struggle with focusing on visual techniques and trends due the fact she has got a rather “general” beauty knowledge, most probably focussed merely on facials and body treatments.

It’s the same when shopping for new seasonal clothes. Even at the most prestigious London department stores, sales associates give advice which is as vague as their actual knowledge of what fashion trends are. Alternatively, more qualified help is available at some shops and boutiques, but internal fashion stylists need to be conscious of their employers’ business goals first and foremost!

Therefore, creativity, know-how, the client's image and interests are not prioritised over sales.

Also, highly creative figures, especially those involved with the fashion industry, are generally managed by agencies and either they do not want to compromise their pure creativity (they are too used to models’ perfect skin and features and see the human figure just as a mode of expression), or they are unable to apply their skills to the needs of a woman’s lifestyle!

Kalinca is dedicated to breaking these rules and to giving life to a new dimension of service: fashion-conscious yet extremely personal and private; exponentially avant-garde yet aware of your needs, personality and life style. And all in the comfortable intimacy of your home, office or hotel.